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Tesla's troubles may be an opportunity for EVs to widen their target market. As EVs become more affordable and the technology more mature, more diverse and inclusive messaging from trusted sources is needed to truly widen their appeal.  Hannah Budnitz discusses this in her latest article for The Conversation.

Protestors
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Carolin Criado Perez, best known for her award-winning book: Invisible Women: Exposing data bias in a world designed for men, delivered an engaging talk on the structural inequalities embedded in transport design and delivery.

Caroline Criado Perez
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The documentary INVISIBLE, directed by the TSU's Valentina Montoya, co-directed and produced by Daniel Gomez and Andres Gonzalez., was nominated for Best National Short at the Bogotá Short Film Festival - BOGOSHORTS. 

Image: Shutterstock
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Oxfordshire's electric car club pilot scheme has proved so popular that 15 vehicles are set to remain in place at more than 10 new and existing locations around the county, following the end of the 18-month trial period. The scheme includes research by Dr Hannah Budnitz, Research Associate in Urban Mobility at the TSU. 

The launch of the EV car club pilot scheme
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In a first for the TSU, Hannah Budnitz is excited to lead one of 32 projects funded by the Department for Transport in its latest (and 10th) round of Transport Research and Innovation Grants. Focusing on the potential of shared electric mobility to decarbonise local transport, Hannah will be building on her rewarding partnership with Oxfordshire County Council to develop a tool to quantify the place-specific benefits of electric car clubs.

Hannah Budnitz
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